85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results.
- Seventh WWW User Survey Georgia Institute of Technology

	How do search engines work?
	Directories - a whole different ball game
	Hybrid search engines: The new generation
	What search engines don't like
	Frames and others...
	Problems with frames
	Problem with dynamic generated sites
	Search Engine Ranking factors
	Page-related ranking factors
	Title Tag
	Using the Meta Description tag
	Using the Meta Keywords tag
	Using ALT tags
	Using Comment Tags
	Keywords in the URL name
	Search engines and themes
	Link Popularity
	Site Popularity
	Final Checklist
	What are doorway pages?
	Analyzing your competition